Sustainability is at the core of Superfresh Growers®, from environmental stewardship and resource management to material and warehouse management. We are stewards of the land, cultivating our orchards to be a biodiverse system that works in synchronization with nature.
Integrated Pest Management (IPM)
Integrated Pest Management (IPM) is a critical tool for managing harmful insects by measuring and monitoring the population densities and life cycles of harmful and beneficial insects. This ensures beneficial insects, like honey bees, ladybugs, and spiders, flourish and help with pollination and the reduction of pests that damage crops and reduce yields.
Resource management
Resource management is critical to being good stewards of the land and ensuring our legacy continues for future generations. The Superfresh Growers orchards are nurtured by the fresh mountain water of the Cascade Mountains. Using proprietary technology, we closely monitor weather, crop stage, and soil moisture using highly sensitive instruments. We apply only the amount of water needed, carefully monitoring irrigation application and groundwater purity to eliminate runoff.
Healthy soil
Healthy soil is vital to the proper nutrition and growth of our fruit. Extensive soil sampling is conducted to determine our crop nutrient needs. We precisely balance fertilizer applications with crop load and tree growth to maximize yield and reduce inputs. By using slow-release nitrogen to feed the trees as water is applied, we reduce the number of trips through the field, using less fuel and reducing our carbon footprint.
Material management
Material management is key to Superfresh Growers' sustainability. We source packaging that is compliant with the Sustainable Forest Initiative and the American Forestry and Paper Association certifications. Packaging produced in compliance with these programs is sourced responsibly with a dedicated focus on recycled materials. All corrugated boxes we use contain at least 40% recycled fibers. Our rigid plastic containers, commonly called clamshells, are made from 70% recycled plastic drink bottles. By creating strategic partnerships with vendors, we source packaging in the most efficient manner, decreasing fuel consumption.
Efficient logistics
Efficient logistics is vital to sustainability. Superfresh Growers' proprietary logistical software, The Grid™, provides real-time truck loading information, reducing trips between warehouses, saving time, and increasing fuel efficiency.
As farmers, we work hard to eliminate food waste. Every apple, pear, cherry, and apricot we harvest is used, either fresh or as an ingredient in everyday food products.
