Jul. 09, 2019

The Last Year in Organics

Organic pears and apples experienced growth in the last year, bolstering both categories. Superfresh Growers® takes a look into each category, highlighting where apples and pears each succeeded in the last 52 weeks.

Organic apples experienced 5% national sales growth. Gala led the charge, representing 34% of all organic apple sales. Gala was followed by Honeycrisp, Fuji, Granny Smith, and Pink Lady® apples. Winter promotions helped organic movement, and the spring and summer had missed opportunities for promotions.

Organic pears fared even better, with a national sales growth of 7%. Bartlett was king of organic pears, representing 47.4% of all organic pear sales at a whopping $14.8 million. Anjou and Bosc round out the core three organic pear varieties. Combined, these three represent 89.5% of all organic pear sales.

New crop apple and pear season will begin in August, beginning with Organic Gala apples and Organic Bartlett and Starkrimson pears. Contact your Superfresh Growers representative to set up your fall organic programs now.

This information is based on IRI Freshlook® data in regards to the last 52 weeks, ending May 19, 2019.