May. 02, 2018

Superfresh Growers Announces Return of Two-Bite Cherries

Superfresh Growers® is excited to announce the return of their Two-Bite Cherries™, the biggest cherries on the tree! They are extra juicy, extra tasty, and extra-large! Two-Bite Cherries are so large, they will require two-bites! The 2018 line-up has expanded to include organic options as well, in both Dark Sweet and Rainier cherries. 

Exclusively grown and shipped by Superfresh Growers, these jumbo NW cherries will deliver a premium, special cherry offering that complements retailers’ “every day” cherry programs. “This summer we are expecting a sensational crop of jumbo sized Rainier and Dark Sweet cherries,” describes Mike Preacher, Director of Marketing. “Shoppers will delight in these extra-large cherries that will make an impression at summer picnics, barbeques, and gatherings. For retailers, the sale will be incremental and deliver a higher ring at the register.”

The Two-Bite Cherries program will be available organically and conventionally in pouch bags and clam shells. It will be rolled out with a full marketing program, including heavy influencer engagement. It will be incorporated into the popular annual Sweeten Up Your Summer™ sweepstakes, when Superfresh Growers will be interacting with the social community, encouraging a healthy lifestyle, increasing cherry consumption, and giving away a total of $1,750 in gift card prizes. The program is designed to increase cherry purchases, and engage in online conversation about cherry season, which created a successful 20 million impressions in 2016.

During the past decade, Superfresh Growers has continually invested in varieties and locations with the objective of creating large, delicious fruit, while extending the cherry season. As the demand for larger fruit increases, the Superfresh farm team continues to prune and train trees to create larger fruit size.

“Cherries are one of the produce department’s top-dollar items, and we recognize the importance of helping retailers creatively optimize their cherry sales outside of the traditional Fourth of July and Canada Day promotional period,” says Preacher.

To find out more about how Superfresh Growers can support your summer cherry program, reach out to your Superfresh Growers representative.