Using a proprietary data analysis tool, the marketing department at Domex Superfresh Growers was able to sort through the complex media landscape and collect conversations around Rainer and Dark sweet cherry varieties. The analysis captured all of the Twitter, Facebook, main news, blog, video and forum conversations around cherries from May 1 to July 31.
Key insights from the report include:
• Dark Sweet conversations outpaced Rainier by 34%
• 48% of cherry communications occurred on Twitter and 32% on Facebook
• Communications for Rainier varieties surpassed Bings around July 11, National Rainier Cherry Day
• The majority of communications centered around recipes and celebratory consumption