Crop Update February 16, 2012
February 16, 2012
The Washington state apple crop estimate has gone up slightly compared to the January estimate. It now stands at 105.8 million 40lb boxes, an increase of approximately 750,000. The gains were primarily in Red Delicious, Fuji and Gala all three of which remain in high demand. The eating quality of the crop is terrific and now is an ideal time to be on ad with Superfresh Growers. The near-record Northwest pear crop is moving in an orderly fashion with the support of promotions that have taken ... Read More »
Categories: Crop Reports , Market Data
Superfresh Category Management - Tips
February 15, 2012
Howard Nager addressed the National Grocers Association this week. The title of the session “Increasing Produce Sales” had timeless wisdom with regard to the apple and pear categories. The following is from an article in The Packer. Howard Nager, vice president of marketing for Yakima, Wash.-based Domex Superfresh Growers, talked about the importance of providing a reliable, consistent supply to customers, and focusing on the top sellers in the apple category to increase overall sales. “The ... Read More »
Categories: Category Management
Eva Martinez, Living the Dream
February 10, 2012
Some of Eva Martinez's earliest memories are of the orchards her parents used to work in as pickers. Her and her siblings – she comes from a family of 3 boys and 7 girls – would go with their parents into the orchards until they were old enough to attend school. At age 11 she began picking fruit herself. She says that it was picking those heavy pears that kept her from gaining her full height. You understand right away that Eva knows how to work hard and have fun doing it. Eva was born in Yakima... Read More »
Categories: Company Profile
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