Apricot Season Looking Bright for Superfresh Growers®

May 3, 2017

The sun is shining on a sea of white flowers spanning the Superfresh apricot orchards in Central Washington State. The stage is set for what should be a beautiful crop, and harvest is expected to run from early July through mid-August, a little later than normal. Washington State apricots can conveniently be added to cherry and apple orders. 

“We’ve just passed full apricot bloom, where the maximum number of flowers are open,” describes Chief Horticulturist Dave Gleason. “The aroma of the orchards is intoxicating. It’s wonderful.” Central Washington is the ideal location to grow apricots. Rich fertile volcanic soil, 300 days of sunshine, four distinct seasons, and the hot days and cool nights combine to create ideal growing conditions for these summer stone-fruit gems.

Superfresh Growers is releasing the newest addition to its apricot offering: a bright, sunshine-themed one-pound fixed-weight pouch bag, designed to grab shoppers’ attention. Pouch bags are ideal self-merchandisers: easy to display, portable, re-sealable and prominently advertising the eating experience customers can expect.  “Pouch bags are driving growth in the stone-fruit category, including for cots. In the 52 weeks ending November 27, one-pound apricot bag dollar sales increased 57% and pounds increased 65%, according to IRI/FreshLook data,” describes Mike Preacher, Director of Marketing. Superfresh Growers offers flexible packaging options to retailers, including one-pound and two-pound clamshells, and random-weight 1.6 pound poly bags.

Apricots are small yet mighty with superfood nutrients. The average apricot is only seventeen calories, yet is packed with Vitamin A and Vitamin C. The Vitamin A found in apricots, Beta-Carotene, is key for maintaining a strong immune system, good vision, and overall health. Apricots are also an excellent source of plant-based iron, which is especially needed in highly active athletes such as runners and endurance athletes. Iron is needed when exercising as it is lost through sweating, and strenuous efforts can decrease red-blood cells. When you are active this summer, make sure to pack apricots as a healthy iron-full snack!

With their sweet-tart flavor and smooth skin, apricots are ideal for eating out of hand. Apricots work well in both sweet and savory dishes. Try adding to kabobs on the grill, serve freshly sliced on a cheese platter, or mixed into salads. For more recipe ideas and content, contact Mike Preacher for retail and social media kits: mpreacher@superfreshgrowers.com.

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