We will be the best grower in the world at connecting our production from the land to the end consumer.
We will stay true to the foundational principles of the last four generations and our current stakeholders. We will transact business with honesty, a sense of urgency and integrity in such a manner that the company thrives into the next generations.
Our Difference Makes All The Difference
It’s our commitment
Our Difference Makes All The Difference™ conveys a commitment so deep, it drives us to work much differently than other companies in the produce industry. While we constantly seek to improve consumers’ experience with our products, we remain customer-focused as well, responding quickly and meaningfully to your changing needs. And when it comes to core values like performance, honesty and integrity, we never stop raising the bar.
It’s our culture
Our Difference Makes All The Difference™ speaks volumes about our programs, and says even more about our people. People with proven wisdom and precise instincts born of five farming generations, yet possessing the youth and vitality that keep our thinking always fresh, always fearless. That’s a difference that permeates our entire business culture, and drives us to deliver on our commitments and performance standards with unmatched energy and intensity.
It’s our creed
Our Difference Makes All The Difference™ is a celebration of all that makes us unique. It’s a unifying mantra that brings us together in connecting our customers – and their customers – with the finest fruit in the world. It drives us to pursue fresh ideas and bold innovations. It fuels our pride and passion. It makes working with us a very rewarding experience.